However, with the prefix macro you know that an influencer has a large amount of followers, an that can be a sign of a professionalism and respect for their work and yours. In this case, you can always check how a macro influencer works. Probably it is not the first time that you hear that “anyone can become an influencer”, right? At the end of the day, as in any other job, each influencer can be more or less professional. Likes, comments, link clicks, amongst others, are some of the benefits that will increase when you work with macro influencers. They get more engagementīesides reaching more accounts, this reach could translate in more engagement for the post that you have chosen to promote with a macro influencer. The collaboration with these types of influencers (either for a specific product or a brand) will have a bigger impact and reach more users on Instagram. Macro influencers have between 250,000 and 1 million followers, so the reach is higher. Look at every detail rather than focusing on the bigger perspective. Expect overly-detailed reports on a regular basis. Become overly involved in the work of their employees. In this section, we state all the advantages and disadvantages that you will encounter when you opt for a macro influencer to develop your marketing strategy. A micromanager may: Resist delegating work. With a wide range of influencers, the most common and accessible option is between micro and macro influencers. With Influencer marketing, many companies and businesses have chosen to use influencers for their advertising campaigns. Those who got their influence from other media (film, television, art, sports, etc.) and when they enter social networks their number of followers reaches the figures of macroinfluencers. We will focus on micro and macro factors in this module: Micro (External) environment small forces within the company that affect its ability to serve its customers. Those influencers who became known in the social network in which they were born. Don’t you believe in the power of influencers?Ī study of Brandmanic states that more than 70% of customers have a better perception of a brand after reading positive reviews on the Internet or on the profiles of influencers
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